Casover Publishing
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One connected publishing operation

A clear route from manuscript to market.

Casover manages one governed publishing method, then adapts its sequence and scale to the manuscript, the audience opportunity and the evidence. You approve the work at clear gates and keep everything completed.
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The manuscript critique
The Casover method

Six stages, each with a real stopping point.

01

Assess

Establish manuscript readiness, likely readers, existing reach, objectives and commercial realities.
02

Select the route

Choose an established-audience, reachable-niche or audience-to-prove pathway, with the next sensible commitment clearly defined.
03

Refine

Strengthen the manuscript and reader proposition while protecting the author’s voice.
04

Build the foundation

Prepare the smallest justified author-owned web presence. A focused landing page is normal; a full website, CRM or checkout follows only when the evidence supports it.
05

Test and produce

Choose the justified publication route: KDP core, wider distribution, direct print on demand, premium printing or publisher-first. Then lock metadata, ISBNs, files, proofs and release controls.
06

Publish and launch

Bring together direct sales, retail routes, advance readers, publicity, fulfilment, advertising and the feedback loop.
The adaptive pathway

Not every author starts from the same place.

Established audience

Move earlier to a focused owned platform and credible pre-orders, expanding only where the campaign justifies it.

Reachable niche

Build a focused foundation and test list growth and response before expanding.

Audience to prove

Strengthen or test the proposition before a full website, print commitment or major campaign.
Real stopping points

Continue, pause or stop with completed work in your hands.

Each stage begins with an agreed scope and ends with tangible deliverables, an acceptance check and a handover. The evidence from that stage determines the next sensible commitment, which starts only when you approve it.
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Inputs and dependencies agreed in advance
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Clear scope, exclusions and acceptance criteria
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Accounts and assets registered to you
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A formal choice at every gate
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No assumption that a full platform or large production spend is immediately justified
Your part in the journey

Your book remains your work.

You make the creative decisions and revise your manuscript, supported by accountable guidance. You approve the cover, proofs, prices, messages and advertising.
Experienced oversight without surrendering control.
A sensible next step

Tell us where your book stands.

Start with the manuscript, the ambition, the readers and any audience access you already have. We will tell you plainly which route fits and what should happen next.
Start a conversation
The manuscript critique
Casover Publishing
Independent publishing, properly managed.
One governed publishing method, from manuscript assessment to launch. You own the accounts, rights, platform and readership.
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steve@casover.com
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Casover Publishing is a trading name of Draft2Book LLP, a limited liability partnership registered in England and Wales, partnership number OC455633. Registered office: Unit C5, Welland Business Park, Valley Way, Market Harborough, LE16 7PS, United Kingdom.